How to Start a Candle Business from Home in India (Step-by-Step)
🚀 Why Start a Candle Business in 2025?
Because candles are no longer just about light. They are about mood, ritual, and personal space. And India is witnessing a massive surge in:
- 🔥 Homegrown candle brands
- 🧼 Sustainable gifting
- 🛍️ Local handmade marketplaces
If you've been pouring candles as a hobby, this guide will help you turn it into a legitimate brand—from scratch.
🧭 Overview: What We'll Cover
- Legal setup & permits
- Branding your business
- Packaging & pricing
- Where to source your supplies
- How to launch & where to sell
1. ✅ Decide Your Niche
Before you melt any wax, answer this:
Who is your candle for?
Some profitable niches in India include:
- Luxe wellness candles (beeswax, minimal packaging)
- Affordable gifting sets (₹499–₹999 range)
- Festive decor candles (Diwali, Rakhi, Eid)
- Aroma therapy blends (Lavender, Eucalyptus, Patchouli)
Pick a vibe → Pick your wax → Pick your jars.
2. 📦 Set Up Your Workspace
You don’t need a factory. But you do need a corner that’s safe and consistent.
Your home studio must include:
- A flat, ventilated surface
- Wax melter or double boiler setup
- Power backup if using electric tools
- Storage for raw materials and inventory
🛒 Browse workspace essentials Here
3. 🧾 Business Setup & Legal Requirements
Depending on your scale, start with:
- GST registration (if turnover exceeds ₹20L/year)
- UDYAM/MSME registration (optional, helpful for loans)
- Trade license (from local panchayat or municipal office)
- FSSAI not required for non-edible candles
- Label with basic compliance (ingredients, warning)
4. 🎨 Build Your Brand Identity
This includes:
- Name (check availability on Instagram + domain)
- Logo (free via Canva or hire a designer)
- Color palette (should match your jars/fragrance theme)
- Story (why did you start this?)
5. 📈 Decide Pricing & Packaging
- Calculate cost-per-candle (wax + wick + jar + label + labor)
- Add 40–60% markup for D2C sales
- Offer bundles (₹999 for 3 candles, etc.)
Packaging must:
- Be heat-safe & tamper-proof
- Match your branding vibe
- Include safety info + burn time
🎁 Get premium jars, labels & outer boxes from Candle Making Supplies India
6. 🛒 Source Trusted Supplies
This step makes or breaks your candle business.
Thousands of Indian brands trust us for:
- Premium-grade soy, paraffin & beeswax
- 100+ tested fragrance oils for Indian climate
- Wide range of jars, wicks & packaging accessories
- Pre-assembled kits with everything included
✅ Explore the full shop: Candle Making Supplies India
7. 📱 Create Your Digital Storefront
Start with:
- An Instagram business profile (bio + linktree)
- Shopify or Instamojo for online orders
- High-quality candle photos (natural light + reels)
- Use trending sounds for Reels
- Collect reviews early (every sale = 1 review)
🧠 Optional: Link WhatsApp Business to Insta for direct orders
8. 📍Where to Sell (2025 Channels)
| Platform | Why It Works |
|---|---|
| Visual + high intent community | |
| WhatsApp Groups | Fastest conversions from friends/family |
| Local Pop-ups | Diwali melas, flea markets, exhibitions |
| Amazon/Meesho | For scale & retail shelf look |
| Your Website | Long-term growth & trust |
9. 🔁 How to Get Repeat Orders
- Include free samples in first-time orders
- Add a handwritten thank-you card
- Offer discounts for returning customers
- Launch monthly scent drops (create FOMO)
- Collaborate with local influencers
📦 Need help scaling? We have bulk pricing for business owners. Reach us out to WhatsApp on +91-7397976926.
💡 Final Thoughts
Starting your candle business from home isn’t just about wax and wicks. It’s about creating joy in jars and building a brand that smells like you.
Candle Making Supplies India is here for every step—from your first pour to your first 1000 orders.
🛒 Ready to begin? Shop candle making supplies Here