I Want ₹2 Lakh Monthly Contribution From a ₹599 Candle — How Many Units Do I Need to Sell at Different Product Costs?
शेयर करना
How much does ₹20.00 of cost really move the target? Between 24 and 26 candles a month over the ₹20.00 steps in your table, and more at the top than at the bottom. From ₹220.00 to ₹250.00 is a ₹30.00 step and adds 46 candles. The move is not linear: the dearer the candle, the more a rupee of cost hurts.
What does ₹180.00 actually buy in CSI materials? Very close to a whole candle. Eco Soy CSI 400 at ₹399.00/kg with Citrus Lemon Fragrance Oil at ₹2.84/g, 200 g of wax at 8%, a Black Shiny Glass Jar with Golden Lid at ₹47.20 and an Eco Candle Wicks Thin (C1) at ₹5.90 comes to ₹178.34 — which leaves ₹1.66 for your label, box and everything else.
Is it cheaper to cut cost or to sell more? Cutting cost, almost always. Holding volume at 502 candles, taking ₹20.00 out of the product costs you nothing in wax, bench hours or freight and adds ₹10,040.00 of contribution a month. Selling 24 more candles to get the same result costs you materials, time and marketing for every one of them.
The sum under the table, and the one place it rounds
Contribution per candle is selling price minus the costs that vary with each candle. Your price is ₹599.00 and your four candidate costs are ₹180.00, ₹200.00, ₹220.00 and ₹250.00; all five of those are your figures and this page uses them exactly as you wrote them, unrounded, and never treats them as CSI prices. Subtract and you get contributions of ₹419.00, ₹399.00, ₹379.00 and ₹349.00.
Divide ₹2,00,000.00 by each of those and you get the monthly unit target. The division gives 477.33, 501.25, 527.70 and 573.07, and every one of them rounds up, because a candle is not divisible and rounding down leaves you short of the target you set. That is the only rounding on the page, it is always upward, and it means the contribution you actually achieve at each point is a few hundred rupees above ₹2,00,000.00 rather than exactly on it.
Before the table is worth anything, though, be precise about what “product cost” means to you, because the four numbers you have chosen are doing a lot of work. If they are raw materials only, the contribution figures above are optimistic and every unit target is too low. If they are materials plus label, box and outbound courier, the table is honest. If they include a share of rent or your own wage, they are not variable costs at all and the contribution is understated. Write the definition at the top of the sheet before you write the numbers.
The table: units a month at four product costs
Read the table across rather than down. Every row delivers the same ₹2,00,000.00 from the same ₹599.00 candle. What changes is how many candles you have to make, how much revenue that implies, and how much of your cash is standing in materials while you do it.
| Product cost | Contribution | Contribution margin | Units (exact) | Units to sell | Revenue at ₹599.00 | Spent on product |
|---|---|---|---|---|---|---|
| ₹180.00 | ₹419.00 | 69.95% | 477.33 | 478 | ₹2,86,322.00 | ₹86,040.00 |
| ₹200.00 | ₹399.00 | 66.61% | 501.25 | 502 | ₹3,00,698.00 | ₹1,00,400.00 |
| ₹220.00 | ₹379.00 | 63.27% | 527.70 | 528 | ₹3,16,272.00 | ₹1,16,160.00 |
| ₹250.00 | ₹349.00 | 58.26% | 573.07 | 574 | ₹3,43,826.00 | ₹1,43,500.00 |
Three things in that table deserve a second look. First, the revenue column: the same ₹2,00,000.00 of contribution needs ₹2,86,322.00 of sales at the lean cost and ₹3,43,826.00 at the dear one — ₹57,504.00 more turnover for no more profit. Second, the spent on product column: ₹86,040.00 against ₹1,43,500.00, which is ₹57,460.00 more cash tied up in stock every month. Third, the contribution margin: 69.95% down to 58.26%, which is the number a buyer or a lender will ask you for and the number that decides how much room you have for a discount.
Why the volume climbs faster than the cost does
If the relationship were linear, each ₹20.00 of cost would add the same number of candles. It does not. From ₹180.00 to ₹200.00 adds 24 candles; from ₹200.00 to ₹220.00 adds 26; and the ₹30.00 from ₹220.00 to ₹250.00 adds 46. Per rupee of cost that is 1.20, 1.30 and 1.53 candles. The mechanism is simple: the unit target is the target divided by the contribution, and every rupee of cost comes straight off the contribution, so the divisor shrinks while the dividend stays put.
That curve is the practical argument for knowing your cost precisely rather than approximately. At a contribution margin of 69.95% a rupee of sloppiness is cheap. At 58.26% it is not, and a low-margin product punishes a costing error far harder than a high-margin one. It is also the argument for attacking cost before attacking volume, because the two are not symmetrical.
| Step | Change in cost | Extra candles a month | Candles per rupee of cost | Cumulative extra candles |
|---|---|---|---|---|
| ₹180.00 → ₹200.00 | +₹20.00 | 24 | 1.20 | 24 |
| ₹200.00 → ₹220.00 | +₹20.00 | 26 | 1.30 | 50 |
| ₹220.00 → ₹250.00 | +₹30.00 | 46 | 1.53 | 96 |
| Whole table, ₹180.00 → ₹250.00 | +₹70.00 | 96 | 1.37 | 96 |
| Held at 502 candles, cost cut by ₹20.00 | −₹20.00 | no extra candles | — | worth ₹10,040.00 of contribution |
What ₹180.00 and ₹250.00 actually buy
Here are four real specifications from live CSI stock, all built the same way so they are comparable: 200 g of wax, an 8% fragrance load of wax weight — 16 g of oil, 216 g poured — a Black Shiny Glass Jar with Golden Lid at ₹47.20 a piece and an Eco Candle Wicks Thin (C1) at ₹5.90. Only the wax grade and the fragrance change between them. Nothing here is a recommendation about which candle you should sell; it is a translation of four rupee figures into four shopping lists.
| Build | Wax at 200 g | Fragrance at 16 g | Vessel + wick | Materials | Nearest cost point | Units that point needs |
|---|---|---|---|---|---|---|
| Eco Soy CSI 400 + Citrus Lemon Fragrance Oil | ₹79.80 (₹399.00/kg) | ₹45.44 (₹2.84/g) | ₹53.10 | ₹178.34 | ₹180.00 | 478 |
| Luxury Soy Wax CSI 464 + Citronella Fragrance Oil | ₹101.48 (₹507.40/kg) | ₹46.26 (₹2.89/g) | ₹53.10 | ₹200.84 | ₹200.00 | 502 |
| Luxury Soy Wax CSI 464 + Woody Oud Fragrance Oil | ₹101.48 (₹507.40/kg) | ₹72.50 (₹4.53/g) | ₹53.10 | ₹227.08 | ₹220.00 | 528 |
| Luxury Soy Wax Chunks + Blue Ocean Fragrance Oil | ₹119.80 (₹599.00/kg) | ₹79.30 (₹4.96/g) | ₹53.10 | ₹252.20 | ₹250.00 | 574 |
Two honest observations about that table. The first is how little of the spread comes from the wax. Across all four builds the wax line moves from ₹79.80 to ₹119.80 — a range of ₹40.00 — while the fragrance line moves from ₹45.44 to ₹79.30, a range of ₹33.86. The scent, not the wax, is what makes a candle expensive to make. Makers who want to move down the cost table usually start by changing wax grade, which is the smaller lever and the one most likely to change how the candle behaves.
The second is the fragrance ceiling, which differs by pairing and has to be checked per build. For Eco Soy CSI 400 with Citrus Lemon Fragrance Oil, the wax page publishes no fragrance load, so the oil page’s stated 6–10% of total wax weight is the only published limit. For Luxury Soy Wax CSI 464 with Citronella Fragrance Oil, the wax states a maximum of 10% and the oil page states use up to 10%, so the limit is 10% either way. For Luxury Soy Wax CSI 464 with Woody Oud Fragrance Oil, the wax states a maximum of 10% and the oil page states soy use of 6–10%, so 10% governs. For Luxury Soy Wax Chunks with Blue Ocean Fragrance Oil, the wax states a maximum of 13% and the oil page states up to 10%, and the lower of the two governs, so 10%. Every one of these builds sits at 8%, inside all four limits — but if you push a load to hold up a hot throw, the cost point moves with it and so does the row of the table you are standing in.
The gap between a materials cost and a product cost
Look at the first build again: ₹178.34 of materials against a ₹180.00 cost point leaves ₹1.66 for everything else. The fourth build is ₹252.20 against ₹250.00, so it is already ₹2.20 over before a label is printed. Neither leaves room for an outer box, tissue, a courier and a payment-gateway fee. That is not a flaw in the builds; it is the honest arithmetic of what a product cost has to contain.
So there are only two coherent ways to use this page. Either your four cost points are materials-only figures, in which case the unit targets in the table are floors and your real targets are higher; or they are full product costs, in which case the CSI builds have to come in well under them and the lean end of the range is where you need to be. Decide which, write it down, and never mix the two in one sheet. CSI does not sell any of the lines below, so no honest number for them exists here.
| Line | Why it is blank | Your figure |
|---|---|---|
| Label and printing | Not a CSI product | — |
| Outer box, mailer, void fill | Not a CSI product | — |
| Ribbon, tag, tissue | Not a CSI product | — |
| Courier to your own customer | CSI publishes rates for delivering to you, not for your outbound parcels | — |
| Payment gateway or marketplace fee | Not a CSI product and varies by platform | — |
| Inbound freight on your materials | Published by weight band — yours depends on how you consolidate | — |
| Breakage, rejects and repours | An assumption, not a measurement — set your own rate after a batch | — |
| Your labour per candle | Not a CSI product, and the line most makers leave at zero | — |
| Materials from CSI, lean build | Wax, fragrance, vessel, wick | ₹178.34 |
| Materials from CSI, dearest build | Wax, fragrance, vessel, wick | ₹252.20 |
Building the table for your own candle
One last frame for the table. The four rows share a selling price, so they are really four answers to a single question: how much of every ₹599.00 do you get to keep. At ₹180.00 you keep 69.95% of it and the month is 478 candles; at ₹250.00 you keep 58.26% and the month is 574. Nothing on this page tells you which of those is the right business — a dearer candle may be the one people actually buy, and a 478-candle month you cannot sell is worse than a 574-candle month you can. The table only tells you what each choice costs you in work.
CANDLEMAKINGSUPPLIESINDIA sells the wax, fragrance, vessels and wicks priced on this page, and the most useful thing here works against that: the fragrance line is where the money is, so the cheapest way down your cost table is usually a smaller pour or a plainer scent rather than a bigger order of anything. Moving from Luxury Soy Wax Chunks to Eco Soy CSI 400 saves ₹40.00 a candle, which is real but small, and it is not worth a wax change until the new grade has passed your own burn test at your own fill weight. A repoured batch costs more than the saving.
Every CSI price here is live stock in September 2026, taxes included, and the linked product pages are authoritative if anything changes. Fragrance load is a percentage of wax weight, as CSI product pages state it: all four builds use 200 g of wax plus 16 g of oil at 8%, 216 g poured. Ceilings are read per pairing — where a wax grade publishes no load, the oil page's stated range is the only published limit; where both publish, the lower governs. No fill capacity is published for the Black Shiny Glass Jar with Golden Lid, so no claim is made that a 216 g candle fits it. The ₹599.00 price, the ₹2,00,000.00 target and the ₹180.00, ₹200.00, ₹220.00 and ₹250.00 cost points are your figures, carried unrounded and never presented as CSI prices; the unit targets round up and nothing else on the page rounds. Labels, boxes, courier to your own customer, gateway fees, advertising, rent and your own labour are not CSI products and are left blank throughout. No wastage, reject or breakage allowance is assumed, which is an assumption and not measured data.
Message WhatsApp +91 7397976926 for bulk pricing, pack availability, GST invoicing, MSDS and IFRA documentation, or a second pair of eyes on a build before you set a volume target against it.
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Figures verified September 2026 (CSI live pricing). The reader's figures, used exactly as given in the question and never presented as CSI prices: a selling price of ₹599.00, a monthly contribution target of ₹2,00,000.00 and product costs of ₹180.00, ₹200.00, ₹220.00 and ₹250.00. Unit targets are rounded up; nothing else on the page is rounded. Series convention: fragrance load is a percentage of wax weight, so every build is 200 g of wax plus 16 g of oil at 8%, 216 g poured. Live CSI prices, September 2026, taxes included. Build one: Eco Soy CSI 400 1 kg ₹399.00 (₹399.00/kg; the page publishes no fragrance load) with Citrus Lemon Fragrance Oil 500 gm ₹1,420.00 (₹2.84/g; the page states soy use of 6–10% of total wax weight and approximately 0% vanillin) — ₹178.34. Build two: Luxury Soy Wax CSI 464 1 kg ₹507.40 (₹507.40/kg; stated maximum load 10% of total wax weight, stated shelf life 60 months) with Citronella Fragrance Oil 1 kg ₹2,891.00 (₹2.89/g; the page states use up to 10%, a flash point of 132°C and 0% vanillin) — ₹200.84. Build three: the same wax with Woody Oud Fragrance Oil 1 kg ₹4,531.20 (₹4.53/g; the page states soy use of 6–10% of total wax weight) — ₹227.08. Build four: Luxury Soy Wax Chunks 1 kg ₹599.00 (₹599.00/kg; stated load up to 13% of total wax weight) with Blue Ocean Fragrance Oil 1 kg ₹4,956.00 (₹4.96/g; the page states up to 10% for soy, paraffin and natural wax blends, a flash point of 143°C and 0% vanillin) — ₹252.20. Vessel in all four: Black Shiny Glass Jar with Golden Lid Pack of 5 ₹236.00 (₹47.20 a piece); no fill capacity is published for it, so no capacity is stated on this page. Wick in all four: Eco Candle Wicks Thin (C1) 500 Wicks ₹2,950.00 (₹5.90 each, the same rate at the 20, 50, 100 and 1000 packs). Assumptions stated: no wastage, reject or breakage allowance is included, and the weekly figures divide the month by four. Prices and availability change — the linked product pages are always authoritative.