With a ₹1 Lakh Raw-Material Budget, Is It Better to Launch 5 Fragrances with Deeper Inventory or 15 Fragrances with Very Small Quantities?
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What is the minimum test quantity? 50 g — three 200 g candles at 8%. 15 g cannot scent a full 200 g candle once pour loss is counted; it scents 2 × 85 g tins.
What does 15 × 100 g leave? 90 candles (60 to sell after tests) for ₹23,868.68, and ₹76,131.32 with nothing to scent.
What does 5 deep leave? 365 candles (355 to sell) for ₹84,629.08, and ₹15,370.92 in reserve.
First: the smallest sensible quantity of an oil
Before comparing five deep with fifteen shallow, settle what "shallow" can mean. CSI lists 51 oils with an in-stock 15 g bottle; many start at 50 g or 100 g. At a working 8% in a 200 g candle — an illustrative fill for the White Matte jar, whose fill CSI does not publish — one candle needs 16 g of oil, or 16.48 g with 3% pour loss. That single number sets what each bottle size can do.
| Bottle | 200 g candles it scents | What that lets you learn | Minimum for… |
|---|---|---|---|
| 15 g | 0 — a 15 g bottle scents one candle of up to 182 g, or 2 × 85 g tins | Cold-throw sniff test; one short candle or two tins; no burn comparison in your real jar | Smelling a scent before you test it |
| 50 g | 3 | Two burn-test candles and one shelf candle in your real jar | The minimum sensible test |
| 100 g | 6 | The test above, plus three candles for samples or a first sale | A test that can also start selling |
So the honest floor for a candle-test of a scent in your own 200 g jar is 50 g. 15 g bottles are useful — for smelling, for a tin, for a quick cold-throw comparison — but they cannot put a full-size candle beside your control on a burn test at this load. They also cost more per gram: across the fifteen oils on this page, the 15 g bottle is between 4% and 100% dearer per gram than the same oil's 100 g. Between 50 g and 100 g there is usually no per-gram difference at all.
| Oil | 15 g | 50 g | 100 g | 15 g premium per gram vs 100 g |
|---|---|---|---|---|
| Lavender (1) | ₹105.02 | ₹270.00 | ₹540.00 | 29.7% |
| British Rose (2) | ₹94.40 | ₹212.40 | ₹342.20 | 83.9% |
| Roasted Coffee (3) | ₹93.22 | ₹230.00 | ₹390.00 | 59.4% |
| Blue Ocean (5) | ₹93.22 | ₹247.00 | ₹495.00 | 25.5% |
| Citrus Lemon (7) | ₹81.42 | ₹170.00 | ₹300.00 | 80.9% |
| Dark Vanilla (4) | ₹130.00 | ₹410.00 | ₹790.00 | 9.7% |
| Japanese Cherry Blossom (8) | ₹104.00 | ₹270.00 | ₹500.00 | 38.7% |
| Apple Cinnamon (9) | ₹93.22 | ₹237.18 | ₹474.36 | 31.0% |
| Jasmine (10) | ₹103.00 | ₹230.00 | ₹430.00 | 59.7% |
| Bergamot Amber (11) | ₹105.02 | ₹280.00 | ₹560.00 | 25.0% |
| Woody Oud (12) | ₹93.22 | ₹271.40 | ₹453.12 | 37.2% |
| Fresh Strawberries (13) | ₹113.28 | ₹212.40 | ₹377.60 | 100.0% |
| Eucalyptus Spearmint (14) | ₹68.44 | ₹212.40 | ₹354.00 | 28.9% |
| Gilli Mitti (Patchouli) (15) | ₹140.00 | ₹448.00 | ₹896.00 | 4.2% |
| Dark Vanilla Oud | ₹105.02 | ₹320.00 | ₹590.00 | 18.7% |
| All fifteen | ₹1,522.48 | ₹4,020.78 | ₹7,492.28 |
Numbers in brackets are positions in CSI's best-selling sort — fourteen of the first fifteen, with Sandalwood (position 6) left out because its 15 g, 50 g and 100 g are out of stock on the 4 October re-check, and Dark Vanilla Oud added as the fifteenth. The sort order is not a sales forecast for you; choose your own fifteen.
Five deep against fifteen shallow, priced
Now put each approach into a full basket: tools and a wick test in every option, Natural Soy Pearl, White Matte jars, production wicks and stickers bought to the candle count the oil can actually scent, and at least 15% of the ₹1 lakh kept back. The column that answers the title is the last one — what each approach leaves for wax and jars, and whether it can use it.
| Approach | Oil ₹ | Candles the oil scents | To sell | Wax, jars, wicks ₹ for those candles | Total CSI | Left of ₹1 lakh |
|---|---|---|---|---|---|---|
| A · 5 deep (73 each) | ₹24,416.68 | 365 | 355 | ₹58,643.00 | ₹84,629.08 | ₹15,370.92 |
| B · 15 × 15 g | ₹1,522.48 | 0 full 200 g candles (30 tins of 85 g) | 0 | — | ₹3,091.88 | ₹96,908.12 |
| B · 15 × 50 g | ₹4,020.78 | 45 | 15 | ₹7,546.00 | ₹13,136.18 | ₹86,863.82 |
| B · 15 × 100 g | ₹7,492.28 | 90 | 60 | ₹14,807.00 | ₹23,868.68 | ₹76,131.32 |
| C · 5 deep + 10 × 50 g | ₹24,773.58 | 360 | 320 + 30 evaluation | ₹57,806.00 | ₹84,148.98 | ₹15,851.02 |
The shallow rows reveal the trap. Fifteen 100 g bottles cost ₹7,492.28 and scent 90 candles; the wax, jars and wicks for those candles cost ₹14,807.00. That leaves ₹76,131.32 of the lakh with nothing to do. Spend it on more wax and jars and it becomes stock no oil can scent; leave it, and you have launched a fifteen-scent business with 60 candles to sell — 4 per scent once the tests are poured. Five deep, by contrast, puts 365 candles on the shelf, 71 saleable per scent, and still keeps ₹15,370.92 back.
The answer: five deep, ten tested, cash to promote
The hybrid takes the five oils you have most reason to back — here the top of CSI's best-selling sort, as an example — and stocks them 66 candles deep. The other ten are bought at 50 g each, the minimum sensible test: three 200 g candles per scent, two to burn beside a deep-scent control and one for the shelf or a customer sample. Every line is a listed, in-stock CSI pack and the lines close exactly on ₹1,00,000.
| Group | CSI item | Buy | ₹ | Share |
|---|---|---|---|---|
| Tools + test | Scale + Thermometer + Jug + Centering Device + Thin 20 + Thick 10 | 1 each + test packs | ₹1,569.40 | 1.6% |
| Shared | Natural Soy Pearl Wax | 6 × 10 kg + 1 × 5 kg + 4 × 1 kg | ₹29,412.00 | 29.4% |
| Shared | White Matte Glass Jar | 36 × pack of 10 | ₹25,488.00 | 25.5% |
| Deep five | Lavender | 1 × 1 kg + 1 × 100 g | ₹5,761.00 | 5.8% |
| Deep five | British Rose | 1 × 1 kg + 1 × 100 g | ₹3,410.20 | 3.4% |
| Deep five | Roasted Coffee | 1 × 1 kg + 1 × 100 g | ₹4,128.00 | 4.1% |
| Deep five | Blue Ocean | 1 × 1 kg + 1 × 100 g | ₹5,451.00 | 5.5% |
| Deep five | Citrus Lemon | 1 × 1 kg + 1 × 100 g | ₹3,132.00 | 3.1% |
| Shallow ten | Ten candidates at 50 g: Dark Vanilla, Japanese Cherry Blossom, Apple Cinnamon, Jasmine, Bergamot Amber, Woody Oud, Fresh Strawberries, Eucalyptus Spearmint, Gilli Mitti (Patchouli), Dark Vanilla Oud | 10 × 50 g | ₹2,891.38 | 2.9% |
| Shared | Production wick (after the test; Thin C1 shown) | 3 × 100-pack + 2 × 20-pack | ₹2,006.00 | 2.0% |
| Shared | Wick stickers | 9 × sheet of 40 | ₹900.00 | 0.9% |
| Reserve | Promotion & reorder reserve (cash) | 100 g + jars for candidates that test well; reorders of the deep five | ₹15,851.02 | 15.9% |
| Total | CSI spend ₹84,148.98 + reserve ₹15,851.02 | ₹1,00,000.00 | 100.0% |
The ten candidates cost ₹2,891.38 in all — 2.9% of the budget — for the right to evaluate ten scents properly. The deep five cost ₹21,882.20. The reserve, ₹15,851.02, is sized for what comes next: promoting a candidate that tests well to a 100 g bottle and six more jars costs about ₹1,312.25–₹1,854.25 including wax and wicks, so the reserve could in principle promote most of the ten. In practice two or three will earn it, and the rest of the reserve is there for reorders of the deep five.
The BOM and the candle count
Per 200 g candle at 8%: 16 g of oil, 184 g of wax. Natural Soy Pearl's page publishes no fragrance ceiling, so 8% is a labelled test value inside the general 6–10% starting range — ask CSI on WhatsApp for the wax maker's stated maximum. The stack: 10 wick-test candles from the deep five (two each) and 30 evaluation candles from the candidates counted as whole candles; 3% pour loss on wax and oil; glass breakage from the spare jars pack rounding leaves; round to real packs.
| Line | Bought | Candles |
|---|---|---|
| Natural Soy Pearl Wax | 6 × 10 kg + 1 × 5 kg + 4 × 1 kg | 364 |
| Lavender | 1 × 1 kg + 1 × 100 g = 1,100 g | 66 |
| British Rose | 1 × 1 kg + 1 × 100 g = 1,100 g | 66 |
| Roasted Coffee | 1 × 1 kg + 1 × 100 g = 1,100 g | 66 |
| Blue Ocean | 1 × 1 kg + 1 × 100 g = 1,100 g | 66 |
| Citrus Lemon | 1 × 1 kg + 1 × 100 g = 1,100 g | 66 |
| Ten candidates | 10 × 50 g | 30 (3 each) |
| White Matte jars | 360 | 360 |
| Wicks | 30 test + 340 Thin | 370 |
| Stickers | 360 | 360 |
| Finished candles | 360 — 320 to sell, 10 wick tests, 30 evaluation |
The basket makes 360 candles. Every deep oil and every candidate is bought to its own count; jars and wax are bought to the total and land just above it. At these prices a deep-five candle costs from ₹203.19 to ₹241.43 in materials, before labour, packaging, freight and GST.
Testing ten candidates against five controls
Safety lines come first: a candle that runs a taller flame, soots or heats the jar more than the control fails whatever its scent. CSI publishes no numeric limits; use your jar supplier's guidance and the candle fire-safety standard you work to.
The priced shopping list
| Group | Item | Pack | ₹ |
|---|---|---|---|
| Now | Tools + centering device + Thin 20 + Thick 10 | set | ₹1,569.40 |
| Now | Natural Soy Pearl Wax | 6 × 10 kg + 1 × 5 kg + 4 × 1 kg | ₹29,412.00 |
| Now | White Matte Glass Jar | 36 × pack of 10 | ₹25,488.00 |
| Now · deep | Lavender | 1 × 1 kg + 1 × 100 g | ₹5,761.00 |
| Now · deep | British Rose | 1 × 1 kg + 1 × 100 g | ₹3,410.20 |
| Now · deep | Roasted Coffee | 1 × 1 kg + 1 × 100 g | ₹4,128.00 |
| Now · deep | Blue Ocean | 1 × 1 kg + 1 × 100 g | ₹5,451.00 |
| Now · deep | Citrus Lemon | 1 × 1 kg + 1 × 100 g | ₹3,132.00 |
| Now · test | Ten candidates | 50 g each | ₹2,891.38 |
| Now | Wick stickers | 9 sheets | ₹900.00 |
| After test | Production wick (Thin C1 shown) | 3 × 100-pack + 2 × 20-pack | ₹2,006.00 |
| CSI subtotal | ₹84,148.98 | ||
| Reserve | Cash for promotions and reorders | ₹15,851.02 | |
| Example only | Lids for White Matte jars — replace with your supplier's quote | example ₹15.00 each | not in CSI total |
| Example only | Sample cards for candidate scents — replace with your printer's quote | example ₹3.00 each | not in CSI total |
| Pack | Price | Per kg | Candles at 184.0 g wax |
|---|---|---|---|
| 1 kg | ₹450.00 | ₹450.00 | 5 |
| 5 kg | ₹2,124.00 | ₹424.80 | 27 |
| 10 kg | ₹4,248.00 | ₹424.80 | 54 |
| 50 kg | ₹21,240.00 | ₹424.80 | 271 |
| Pack | Price | Per gram | Candles at 16.0 g |
|---|---|---|---|
| 15 g | ₹130.00 | ₹8.67 | 0 |
| 50 g | ₹410.00 | ₹8.20 | 3 |
| 100 g | ₹790.00 | ₹7.90 | 6 |
| 500 g | ₹3,840.00 | ₹7.68 | 31 |
| 1 kg | ₹7,646.00 | ₹7.65 | 62 |
| Pack | Price | Per gram | Candles at 16.0 g |
|---|---|---|---|
| 15 g | ₹105.02 | ₹7.00 | 0 |
| 50 g | ₹270.00 | ₹5.40 | 3 |
| 100 g | ₹540.00 | ₹5.40 | 6 |
| 500 g | ₹2,620.00 | ₹5.24 | 31 |
| 1 kg | ₹5,221.00 | ₹5.22 | 62 |
| Pack | Price | Per gram | Candles at 16.0 g |
|---|---|---|---|
| 15 g | ₹140.00 | ₹9.33 | 0 |
| 50 g | ₹448.00 | ₹8.96 | 3 |
| 100 g | ₹896.00 | ₹8.96 | 6 |
| 500 g | ₹4,480.00 | ₹8.96 | 31 |
| 1 kg | ₹8,960.00 | ₹8.96 | 62 |
Related budget questions
The ₹10,000 hub sets the allocation rules. ₹50,000: wax and jars or more fragrances shows that width barely moves the candle count once a basket is balanced; ₹1 lakh without dead stock stages the oils; the smallest pilot before ₹1 lakh sizes the stage before this one; and three sizes in five fragrances is the next step once the deep five are proven.
CANDLEMAKINGSUPPLIESINDIA supplies raw materials, not finished candles. Fifteen bottles or five big ones would both suit our till. This page recommends ten 50 g bottles that will mostly never be reordered, because that is the cheapest honest way for you to find the two or three scents worth backing.
Oil prices are CSI live pricing, pulled 24 September 2026, stock re-checked 4 October 2026. Wax prices are CSI live pricing, re-checked 1 October 2026. Jars and wicks were re-checked 4 October 2026. Tools: scale and thermometer verified 10 September 2026 (Blog 760); pouring jug pulled 24–25 September 2026. Every approach is a full basket with real pack rounding; the hybrid adds up to the rupee.
The 200 g White Matte fill is illustrative; Natural Soy Pearl's 8% is a labelled test value (no ceiling published); 3% pour loss, two test candles per scent, three evaluation candles per candidate and the 15% reserve line are labelled working assumptions. For stock checks, GST invoicing, MSDS or IFRA documents, message us on WhatsApp at +91 7397976926.
Frequently asked questions
- I Have ₹10,000 to Start a Candle Business — How Should I Divide It Between Soy Wax, Fragrance Oils, Wicks, Jars and Testing Materials?
- I Have ₹50,000 for Raw Materials — Should I Spend More on Wax and Jars or Use a Larger Portion of the Budget to Build a Wider Fragrance Collection?
- I Have ₹1 Lakh to Start a Candle Business — What Should My Initial Raw-Material Inventory Look Like If I Want to Avoid Dead Stock?
- I Have ₹1 Lakh but Want to Preserve ₹25,000 for Packaging and Unexpected Expenses — How Should I Allocate the Remaining ₹75,000 to Candle Raw Materials?
- I Want to Spend the Smallest Amount Necessary to Validate a Candle Idea Before Investing ₹1 Lakh — What Raw Materials Should I Buy for the Pilot Stage?
- I Have ₹25,000 for My First Candle-Making Inventory — Which Materials Should I Buy in Bulk and Which Should I Deliberately Keep Small?
- I Want Three Candle Sizes in Five Fragrances — How Do I Calculate 15 SKU Combinations Without Accidentally Overbuying Raw Materials?
Customer reviews: The six reviews at the top of this page are genuine, published Judge.me reviews left by CSI customers on the product pages named on each card — Eco Candle Wicks, Premium Candle Wicking Needle and Bamboo Wick Holder. They are general product reviews, not assessments of the guidance set out here. Names, star ratings, dates and products are as recorded by Judge.me and wording is unedited. "Verified buyer" appears only on the three reviews Judge.me recorded as verified — Monika Deep, Subhankar Roy and Sneha Tamang; the reviews from Ashwini, LJ and Lalitha Jagan are published but not recorded as verified, and carry no badge.
Figures pulled 24 September 2026 (oil), re-checked 1 October 2026 (wax) and 4 October 2026 (wicks, jars and oil stock): Lavender Fragrance Oil ₹105.02 / 15 g, ₹270.00 / 50 g, ₹540.00 / 100 g, ₹2,620.00 / 500 g, ₹5,221.00 / 1 kg; British Rose Fragrance Oil ₹94.40 / 15 g, ₹212.40 / 50 g, ₹342.20 / 100 g, ₹1,593.00 / 500 g, ₹3,068.00 / 1 kg; Roasted Coffee Fragrance Oil ₹93.22 / 15 g, ₹230.00 / 50 g, ₹390.00 / 100 g, ₹1,890.00 / 500 g, ₹3,738.00 / 1 kg; Blue Ocean Fragrance Oil ₹93.22 / 15 g, ₹247.00 / 50 g, ₹495.00 / 100 g, ₹2,478.00 / 500 g, ₹4,956.00 / 1 kg; Citrus Lemon Fragrance Oil ₹81.42 / 15 g, ₹170.00 / 50 g, ₹300.00 / 100 g, ₹1,420.00 / 500 g, ₹2,832.00 / 1 kg; Dark Vanilla Fragrance Oil ₹130.00 / 15 g, ₹410.00 / 50 g, ₹790.00 / 100 g, ₹3,840.00 / 500 g, ₹7,646.00 / 1 kg; Japanese Cherry Blossom Fragrance Oil ₹104.00 / 15 g, ₹270.00 / 50 g, ₹500.00 / 100 g, ₹2,500.00 / 500 g, ₹4,842.00 / 1 kg; Apple Cinnamon Fragrance Oil ₹93.22 / 15 g, ₹237.18 / 50 g, ₹474.36 / 100 g, ₹2,371.80 / 500 g, ₹4,743.60 / 1 kg; Jasmine Fragrance Oil ₹103.00 / 15 g, ₹230.00 / 50 g, ₹430.00 / 100 g, ₹1,961.00 / 500 g, ₹3,923.00 / 1 kg; Bergamot Amber Fragrance Oil ₹105.02 / 15 g, ₹280.00 / 50 g, ₹560.00 / 100 g, ₹2,718.00 / 500 g, ₹5,437.00 / 1 kg; Woody Oud Fragrance Oil ₹93.22 / 15 g, ₹271.40 / 50 g, ₹453.12 / 100 g, ₹2,265.60 / 500 g, ₹4,531.20 / 1 kg; Fresh Strawberries Fragrance Oil ₹113.28 / 15 g, ₹212.40 / 50 g, ₹377.60 / 100 g, ₹1,770.00 / 500 g, ₹3,540.00 / 1 kg; Eucalyptus Spearmint Fragrance Oil ₹68.44 / 15 g, ₹212.40 / 50 g, ₹354.00 / 100 g, ₹1,652.00 / 500 g, ₹3,068.00 / 1 kg; Gilli Mitti (Patchouli) Fragrance Oil ₹140.00 / 15 g, ₹448.00 / 50 g, ₹896.00 / 100 g, ₹4,480.00 / 500 g, ₹8,960.00 / 1 kg; Dark Vanilla Oud Fragrance Oil ₹105.02 / 15 g, ₹320.00 / 50 g, ₹590.00 / 100 g, ₹2,845.00 / 500 g, ₹5,691.00 / 1 kg. Natural Soy Pearl Wax ₹450.00 / 1 kg, ₹2,124.00 / 5 kg, ₹4,248.00 / 10 kg, ₹21,240.00 / 50 kg. Wicks and jars re-checked 4 October 2026: Eco Candle Wicks Thin C1 ₹118.00 / 20, ₹295.00 / 50, ₹590.00 / 100, ₹2,950.00 / 500, ₹5,900.00 / 1,000 (₹5.90 each; the 10-pack is out of stock); Thick C2 ₹94.40 / 10, ₹188.80 / 20, ₹472.00 / 50, ₹944.00 / 100 (₹9.44 each); Cotton Braided Wicks Ready Made ₹120.00 / 10 (₹12.00 each at every pack); wick stickers ₹100.00 / 40 (100-sheet out of stock); White Matte Glass Jar ₹354.00 / 5, ₹708.00 / 10 (₹70.80 each); 200 ml Salsa Glass Jar with golden lug cap ₹200.60 / 5, ₹1,475.00 / 50, ₹2,950.00 / 100; Yankee Glass Jar 130 ml with clear cap ₹47.20 each; Golden Aluminium Tin (85 g published fill) ₹360.00 / 12; Heart Cutout Velvet Jar (50 g wax capacity, Red) ₹45.00 / 1, ₹225.00 / 5, ₹450.00 / 10. Tools: Candle Making Weighing Scale ₹354.00 and Pen Thermometer ₹354.00 (verified 10 September 2026, Blog 760); Candle Wax Pouring Jug ₹531.00 (pulled 24–25 September 2026); Wick Centering Device ₹118.00 / 5.
Non-price figures and assumptions: CSI convention: fragrance load is a share of the finished candle (200 g at 8% = 16 g oil + 184 g wax; with 3% pour loss, 16.48 g of oil). The White Matte fill is not published; 200 g is illustrative. What CSI's product pages state (quoted, not CSI test results): Luxury Soy Wax Chunks — maximum fragrance load 13%; Luxury Soy Wax CSI 464 — up to 10%, shelf life 60 months in cool, dry storage; Premium Coconut Soy Wax CSI 468 — up to 13%, melting point 50–53°C, pour 58–60°C, shelf life 60 months cool and dry; Natural Soy Pearl — no fragrance ceiling, temperatures or shelf life published. 51 oils list an in-stock 15 g; the 15 g premium over 100 g (median 23.1% across the catalogue) is from the 24 September pull. Two test candles per scent, three evaluation candles per candidate, 3% pour loss and the 15% reserve line are labelled working assumptions. Best-selling positions are the collection's sort order, not sales data. Material costs exclude labour, packaging, freight and GST. Diwali 2026 falls on 8 November.