How Do I Compare 18%, 20% and 22% Fragrance Loads Using Room Throw, Liquid Consumption and Cost per Day of Use?
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What is cost per day of use? Blend ₹ per gram × grams lost per day. The fill cancels. At 1 g/day: ₹2.69, ₹2.75, ₹2.80 a day here.
When is 22% cheaper per day than 18%? Only if it loses no more than 96.1% of 18%'s grams per day for the same room score.
What does the test cost? ₹3,974.22 for twelve bottles. See the kit.
Three numbers per load, and what each one tells you
Comparing 18%, 20% and 22% is a sensible narrow ladder: all three sit inside the 10–30% range every CSI base page gives, and they bracket the 20% the Pure Performance page recommends. The mistake is to compare them by smell alone on the day you make them. A load is only better if it gives your customer a stronger room for the same money, or the same room for longer. That needs three measurements, taken the same way for every bottle: a blind room score on your own labelled house scale, grams lost per day by weighing the bottle with its reeds in on a fixed schedule, and cost per day of use, which is the liquid's rupees per gram multiplied by the grams per day you measured.
CSI publishes no diffuser throw, evaporation or longevity data for any base, oil or reed, and this page invents none. What it can give you before you test is the cost side of the comparison — exactly — and the rule that tells you how much less liquid a higher load must use to pay for itself. The room and the scale give you the rest. The section pillar, how much fragrance oil to add to 100 ml of base, explains the load convention; 15%, 20% or 25% for commercial sale covers where to start a ladder; this page runs the narrow ladder above it.
| Load | Oil per g of blend | Base per g of blend | Blend ₹ per g | Liquid per 45 ml bottle | Cost per day, per 1 g/day lost | Must lose ≤ this share of 18%'s g/day to be cheaper per day |
|---|---|---|---|---|---|---|
| 18% | ₹0.89 | ₹1.80 | ₹2.69 | ₹121.20 | ₹2.69 | reference |
| 20% | ₹0.99 | ₹1.76 | ₹2.75 | ₹123.68 | ₹2.75 | 98.0% |
| 22% | ₹1.09 | ₹1.71 | ₹2.80 | ₹126.15 | ₹2.80 | 96.1% |
Read the last column carefully. Because cost per day is the blend's rupees per gram times grams per day, the fill size cancels out: a bottle that loses 1 g a day costs ₹2.69 a day at 18% and ₹2.80 at 22%, whatever size it is. So 22% is cheaper per day than 18% only if it loses no more than 96.1% of what the 18% bottle loses — at least 3.9% less liquid per day. Nothing about adding oil guarantees that. A higher load changes what is in the liquid, not, by itself, how fast the reeds draw it up; whether consumption falls, rises or stays the same is exactly what your weighing will show.
The comparison: twelve bottles, one variable
Load is the only thing that changes. Base lot, oil lot, bottle, fill weight, reed count, reed pack, room, holding area and scoring panel stay identical across all three arms. Each arm has three reeded bottles and one capped bottle for the clarity hold. The 20% arm is the control: it is the page's recommended working point and the load the other two must beat. Fills are set by weight — 45 g at an example 1.00 g/ml in a 45 ml fill of the Gold Reed Diffuser Bottle 50 ml — and every bottle gets 6 black fibre reeds from one pack.
| Arm | Load | Reeded | Capped hold | Oil per bottle | Base per bottle |
|---|---|---|---|---|---|
| Test | 18% | 18-1 to 18-3 | 18-H | 8.10 g | 36.90 g |
| Control | 20% | 20-1 to 20-3 | 20-H | 9.00 g | 36.00 g |
| Test | 22% | 22-1 to 22-3 | 22-H | 9.90 g | 35.10 g |
| Code | Minutes in room | Evaluator 1 (0–5) | Evaluator 2 (0–5) | Evaluator 3 (0–5) | Mean | Room °C |
|---|---|---|---|---|---|---|
| Bottle A | ___ | ___ | ___ | ___ | ___ | ___ |
| Bottle B | ___ | ___ | ___ | ___ | ___ | ___ |
| Bottle C | ___ | ___ | ___ | ___ | ___ | ___ |
| Bottle D | ___ | ___ | ___ | ___ | ___ | ___ |
| Bottle E | ___ | ___ | ___ | ___ | ___ | ___ |
| Bottle F | ___ | ___ | ___ | ___ | ___ | ___ |
| Bottle G | ___ | ___ | ___ | ___ | ___ | ___ |
| Bottle H | ___ | ___ | ___ | ___ | ___ | ___ |
| Bottle I | ___ | ___ | ___ | ___ | ___ | ___ |
The scale on that sheet is an example; write yours at the top before the first score and never change it mid-comparison. A common shape is 0 = nothing, 1 = only close to the bottle, 2 = noticeable on entering, 3 = clear throughout the room, 4 = strong, 5 = too strong. The room is a labelled example: a 120 sq ft bedroom is 11.15 m² of floor and, with a 10 ft ceiling, 33.98 m³ of air. There is no industry "ml per square foot" standard for diffusers, so use the room you are actually designing for. A 20% diffuser that cannot fragrance a 150 sq ft bedroom and why a diffuser works in a small AC bedroom and not a living room cover room size and airflow in depth.
Turning the sheet into a decision
After seven days you have, for each arm, a mean room score, an average grams-per-day figure, and three capped bottles' clarity record. The economics follow directly. Days of life = fill grams ÷ grams per day; with your 45 g fill, a bottle losing x g a day lasts 45 g ÷ x days. Cost per day of liquid = blend ₹ per g × x. Write both into the results table below and the answer is usually obvious.
| Load | Clear at 7 days? | Mean room score (your scale) | Average g/day (measured) | Days of life = fill g ÷ g/day | Blend ₹ per g | Liquid cost per day = ₹/g × g/day |
|---|---|---|---|---|---|---|
| 18% | ___ | ___ | ___ | 45 g ÷ ___ | ₹2.69 | ₹2.69 × ___ |
| 20% | ___ | ___ | ___ | 45 g ÷ ___ | ₹2.75 | ₹2.75 × ___ |
| 22% | ___ | ___ | ___ | 45 g ÷ ___ | ₹2.80 | ₹2.80 × ___ |
| If the sheet shows | It means | Choose |
|---|---|---|
| A higher arm is hazy or layered in the capped bottle | Not stable at that load in this base | The highest clear load only |
| All three reach your standard, similar g/day | Extra oil is not buying anything you can measure | 18% — the cheapest day of use |
| Only 20% and 22% reach your standard | 18% is too weak for your room | 20%, unless 22% loses less per day by more than 2.0% |
| Only 22% reaches your standard | The room needs it, or something else is limiting | 22% — and check reeds and base before going higher; see 7946 |
| 22% scores higher and loses clearly less per day | The higher load is genuinely more economical | 22%, confirmed over 30 days |
| None reaches your standard | Load is not the limit | Don't buy production quantities yet. Investigate base and reeds — 7947 |
Notice the third row. Between 20% and 22%, the higher load must lose no more than 98.0% of the 20% arm's grams per day to break even — the arithmetic is the same ratio of rupees per gram. Seven days is enough to see a clarity failure and a large difference in room score; it is not enough to make a product-life claim. For that, keep the bottles on the scale for 30 days, as the 30-day performance test describes, and project days of life from the later weeks rather than the first few, when fresh reeds are still filling.
The money, honestly
Two cost views matter, and they give slightly different break-even lines. The first is the liquid alone, which is what the table above uses and what you control with the load: per gram, 22% costs ₹0.11 more than 18% — on a 45 ml fill, ₹4.95 more per bottle, ₹495.36 more per hundred bottles. The second is the whole product the customer buys — liquid, bottle and reeds — spread over its days of life. Glass and reeds cost the same at every load (₹130.60 here: a ₹82.60 bottle and 6 reeds at ₹8.00), so in this view the higher load needs a smaller consumption advantage to break even.
| Load | Liquid per bottle | Bottle + reeds | Whole product | Liquid break-even (share of 18%'s g/day) | Whole-product break-even |
|---|---|---|---|---|---|
| 18% | ₹121.20 | ₹130.60 | ₹251.80 | reference | reference |
| 20% | ₹123.68 | ₹130.60 | ₹254.28 | 98.0% | 99.0% |
| 22% | ₹126.15 | ₹130.60 | ₹256.75 | 96.1% | 98.1% |
In plain terms: if your customer pays ₹256.75 worth of materials for a 22% bottle and ₹251.80 for an 18% one, the 22% bottle is better value per day if it lasts at least 2.0% longer at an equal room score. Whether it does is a measurement. Oil price changes the picture: Blue Ocean is ₹4.95 per gram at 100 g and ₹4.96 at 1 kg — no break at all — so the 1 kg buys stock security, not a lower cost per day. With a dearer oil, the gap between loads widens and a higher load must work harder to pay for itself. The most economical fragrance percentage runs this across a wider range of loads and oils.
The priced twelve-bottle comparison
Built from listed, in-stock CSI packs, with a 3% working allowance on the liquid. Pure Performance is the only CSI base sold in 100 g as well as 500 ml; the 100 g costs ₹3.25 per gram and the 500 ml ₹2.20 per ml, so the 500 ml is cheaper per gram for any base density above 0.676 g/ml. At this test's size the single 500 ml covers everything.
| Item | Need | Buy | Price |
|---|---|---|---|
| Pure Performance Base | 445.0 g at 1.00 g/ml | 1 × 500 ml | ₹1,099.00 |
| Blue Ocean | 111.2 g | 2 × 50 g + 1 × 15 g | ₹587.22 |
| Gold Reed Diffuser Bottle 50 ml | 12 bottles | 2 packs of 10 | ₹1,652.00 |
| black fibre reeds | 9 × 6 | 1 × pack of 50 + 1 × pack of 25 | ₹636.00 |
| Total | ₹3,974.22 |
The CSI products in this comparison
| Size | Price | Per listed unit | Per gram | Stock (14 Oct 2026) |
|---|---|---|---|---|
| 100 g | ₹325.00 | ₹3.25 per g | ₹3.25 (weighed, no density needed) | In stock |
| 500 ml | ₹1,099.00 | ₹2.20 per ml | ₹2.20 at an example 1.00 g/ml | In stock |
| Pack | Price | Per gram | Bottles at 9.00 g oil |
|---|---|---|---|
| 15 g | ₹93.22 | ₹6.21 | 1.7 |
| 50 g | ₹247.00 | ₹4.94 | 5.6 |
| 100 g | ₹495.00 | ₹4.95 | 11.1 |
| 500 g | ₹2,478.00 | ₹4.96 | 55.6 |
| 1 kg | ₹4,956.00 | ₹4.96 | 111.1 |
| Variant | Price | Per bottle | Stock (14 Oct 2026) |
|---|---|---|---|
| 50 ml · pack of 10 | ₹826.00 | ₹82.60 | In stock |
| 120 ml · pack of 10 | ₹1,062.00 | ₹106.20 | In stock |
| Pack | Price | Per reed | Bottles at 6 reeds |
|---|---|---|---|
| Pack of 25 | ₹236.00 | ₹9.44 | 4 |
| Pack of 50 | ₹400.00 | ₹8.00 | 8 |
| Pack of 100 | ₹800.00 | ₹8.00 | 16 |
| Pack of 500 | ₹4,000.00 | ₹8.00 | 83 |
CANDLEMAKINGSUPPLIESINDIA supplies raw materials, not finished diffusers. The page tells you that a higher load means more oil bought from us and should be chosen only if the room and the scale justify it, that the 1 kg of this oil is no cheaper per gram than the 100 g, and that seven days is too short for any product-life claim.
Diffuser base, reed, bottle, beaker, scale and mixer prices are CSI live pricing, pulled 14 October 2026. Fragrance-oil prices are CSI live pricing, pulled 24 September 2026, stock re-checked 14 October 2026. Every gram, millilitre, pack count, per-bottle cost and kit total on this page is computed and shown to two decimals so you can check it; ml ↔ g conversions use labelled example densities with a ±5% sensitivity, because no density is published for any CSI base or oil.
Bottle counts per arm, rest and hold checkpoints, weighing schedules, room-scoring scales, filling-loss allowances and pass lines are labelled working practices, not industry standards — none is published for reed diffusers. The 45 ml fill, the 1.00 g/ml density, the 6 reeds, the 120 sq ft example room with a 10 ft ceiling, the 0–5 scale, the three evaluators, the 3% allowance and the 7-day window are labelled examples you replace with your own. For help building a test kit, bulk quotes, GST invoicing, an oil's MSDS or IFRA certificate, or to ask whether an SDS or technical data sheet is available for a base, message us on WhatsApp at +91 7397976926.
Frequently asked questions
- How Much Fragrance Oil Should I Add to 100 ml of Reed Diffuser Base if I Want a Strong-Smelling Finished Product?
- Should I Start with 15%, 20% or 25% Fragrance Oil When Developing a Reed Diffuser for Commercial Sale?
- My Reed Diffuser Smells Weak at 15% Fragrance Oil — Should I Increase the Percentage or Change the Base First?
- How Do I Make a Reed Diffuser with 22% Fragrance Oil and Calculate the Raw-Material Cost per 120 ml Bottle?
- My Citrus Reed Diffuser Needs a Higher Fragrance Percentage than My Woody Formula — Should I Standardise Fragrance Load or Optimise Each SKU?
- What Is the Most Economical Fragrance Percentage for a Commercial Reed Diffuser When I Compare Throw, Product Life and Raw-Material Cost?
- How Do I Test Reed Diffuser Performance Over 30 Days Using Liquid Weight Loss, Fragrance Intensity, Reed Condition and Room Temperature?
- How Do I Develop a 100 g Reed Diffuser Trial Formula, Test Several Fragrance Loads, Confirm Safety and Compatibility, Then Scale It to 25 kg for Wholesale Production?
- My Reed Diffuser Has 20% Fragrance Oil but Cannot Fragrance a 150 sq ft Bedroom — What Should I Test Before Increasing Concentration?
Customer reviews: The six reviews at the top of this page are genuine, published Judge.me reviews left by CSI customers on the product pages named on each card — Eco Candle Wicks, Premium Candle Wicking Needle and Bamboo Wick Holder. They are general product reviews, not assessments of the guidance set out here. Names, star ratings, dates and products are as recorded by Judge.me and wording is unedited. "Verified buyer" appears only on the three reviews Judge.me recorded as verified — Monika Deep, Subhankar Roy and Sneha Tamang; the reviews from Ashwini, LJ and Lalitha Jagan are published but not recorded as verified, and carry no badge.
Figures used on this page: Fragrance oils — CSI live pricing, pulled 24 September 2026, stock re-checked 14 October 2026: Blue Ocean Fragrance Oil ₹93.22 / 15 g, ₹247.00 / 50 g, ₹495.00 / 100 g, ₹2,478.00 / 500 g, ₹4,956.00 / 1 kg. Diffuser products — CSI live pricing, pulled 14 October 2026: Pure Performance Base ₹325.00 / 100 g, ₹1,099.00 / 500 ml; Gold Reed Diffuser Bottle 50 ml pack of 10 ₹826.00, 120 ml pack of 10 ₹1,062.00; Fiber Diffuser Reeds (Black) ₹236.00 / 25, ₹400.00 / 50, ₹800.00 / 100, ₹4,000.00 / 500; Fiber Diffuser Reeds (White) ₹265.00 / 25, ₹450.00 / 50, ₹900.00 / 100, ₹4,500.00 / 500.
Non-price figures and assumptions: Load convention: fragrance load is a share of the total blend by weight (oil g = batch g × L; base g = batch g × (1 − L)). Reader's figures: loads of 18%, 20% and 22%. Labelled examples: 45 ml fill at 1.00 g/ml; 6 reeds per bottle; a 120 sq ft room with a 10 ft ceiling (11.15 m², 33.98 m³); a 0–5 house scale; three evaluators; 3% liquid allowance; 7-day window, 30 days for life claims. Pure Performance breakeven density between the 100 g and 500 ml sizes: ₹1,099.00 ÷ 500 ml ÷ ₹3.25 per g = 0.676 g/ml. What CSI's diffuser-base pages state (quoted as claims to test, not CSI test results): every base is a crystal-clear "Professional Reed & Car Diffuser Base" with a 10–30% fragrance range and a 24–48 hour rest before bottling. Pure Performance — neutral, for all families, 20% recommended, typical 75% base + 25% fragrance, example 75 ml + 25 ml for 100 ml at 25%; Longevity — oriental, woody, resinous, spicy and gourmand, avoid light florals, citrus and aquatics, "heavy oils like oud can cloud at maximum load in some bases"; Lift — floral, citrus, green and fruity; Depth — chypre, leather, smoky and rich gourmand; Softness — soft florals, powdery/musky and light gourmand. CSI HyperDiffusion Base™ (₹1,499.00) is out of stock. Reed page: length 20.3 cm and "6–8 reeds" for a standard 50–100 ml bottle; reed diameter not published. Gold bottle: neck diameter, fill line and any reducer not published. CSI publishes no composition, density, viscosity, evaporation rate, flash point or shelf life for any diffuser base, no density or IFRA percentage for any fragrance oil, and no diffuser throw, consumption or longevity data for any base, oil or reed. Every density on this page is a labelled example, every load above the page range is excluded, and every pass line is the reader's labelled house standard. IFRA: reed diffusers are listed under Category 10A in current IFRA amendments as commonly summarised by suppliers' IFRA guides — confirm against the category descriptions on your oil's certificate; the lower of the base page's 30% and the certificate's limit applies. Material costs exclude labour, packaging, freight and GST. Diwali 2026 falls on Sunday 8 November.